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Adtech Practices

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business4 months ago

Google faces nearly €3.5 billion EU antitrust fine over adtech practices

Google was fined €2.95 billion ($3.45 billion) by the EU for anti-competitive practices in its adtech business, accused of favoring its own services and abusing market power since 2014. The EU ordered Google to cease self-preferencing and address conflicts of interest, with the company planning to challenge the decision in court. This is part of a long-standing regulatory battle between Google and EU authorities.