"Amazon Prime Video Introduces Paid Ad-Free Option Amidst User Backlash"
Amazon Prime Video is introducing an additional $3 monthly charge for ad-free streaming starting January 29. This fee will apply to both Amazon Prime members and those with a standalone Prime Video subscription. The move is part of a broader trend among streaming services, such as Netflix and Peacock, which have also introduced ad-supported options and increased prices for ad-free tiers. Amazon claims this change will support their investment in content and promises fewer ads compared to linear TV and competitors.