
"Google's AI-enhanced search simplifies travel and product searches"
Google has announced new AI-powered search features for its experimental Search Generative Experience (SGE), focused on travel and shopping. The features include a snapshot of information from across the web, reviews, photos and business profile details submitted by business owners when a user asks questions about a place or destination. For shopping, SGE will show factors to consider along with product descriptions, reviews, ratings, prices, images and recommendations. Google is also launching a new Add to Sheets experiment that’ll allow users to insert a search result directly into a spreadsheet and share it with others.