"Netflix to Retire Cheapest Ad-Free Plan Amid Price Hikes and Ad-Tier Growth"
Netflix reports strong growth in its ad-supported tier, with 40% of new signups opting for the ad tier. The company plans to retire its Basic membership tier and hints at potential price increases to reflect improvements in its service. The ad tier, which has 23 million monthly active users in 12 countries, is expected to continue growing, and Netflix's advertising team will have more inventory with the addition of WWE's Monday Night Raw in 2025.