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Ad Backlash

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Uber Eats Pulls Peanut Allergy Joke from Super Bowl Ad After Criticism
business2 years ago

Uber Eats Pulls Peanut Allergy Joke from Super Bowl Ad After Criticism

Uber Eats faced backlash for its Super Bowl ad featuring a scene making fun of a peanut allergy, prompting criticism from the Food Allergy Research & Education group. Following the outcry, Uber Eats agreed to remove the offending scene from the ad after discussions with FARE's CEO, Dr. Sung Poblete. Despite a disclaimer in the original ad, the portrayal of the allergy was deemed insensitive, leading to widespread social media criticism.