Apple's iPhone 15: Price, Chip, and Manufacturing Updates.
Apple will reportedly downgrade the manufacturing process for the iPhone 15 Pro and Pro Max's A17 chipset, making it less efficient but more affordable to produce. The move is expected to happen in 2024, midcycle for the iPhone 15 lineup, and any cost savings for Apple are unlikely to be passed down to customers, with price increases for the iPhone 15 Pro and Pro Max still expected. The new iPhone range will feature an updated design, improved cameras, and a new customizable Action Button, while the whole range will move to USB-C.