Saudi Arabia's First Alcohol Store Exclusively for Diplomats Signals Loosening Stance on Alcohol

Saudi Arabia has opened its first alcohol store in the diplomatic quarter of Riyadh, accessible only to non-Muslim diplomats with authorization through a special app, as part of the country's efforts to liberalize and attract international tourists and expats. The move is seen as a small step towards eventually allowing alcohol sales to non-Muslims in hotels and other venues, aimed at addressing the issue of alcohol smuggling by diplomats. This development is part of the broader Vision 2030 campaign led by Crown Prince Mohammed bin Salman to transform the country's image, attract tourism, and diversify its economy away from oil, amidst a series of social reforms.