Amsterdam's 'Stay Away' Campaign Targets Young British Men.

Amsterdam's council has launched a digital campaign aimed at discouraging young British men from visiting the city for stag parties and drug-fuelled weekends. The campaign highlights the risks associated with excessive drug and alcohol use and will be triggered when people in the UK search for terms such as "stag party", "cheap hotel" or "pub crawl Amsterdam". The initiative is part of efforts to clean up the city's raunchy reputation as Europe's most liberal party capital and tackle over-tourism.