Amsterdam Implements Tourist Regulations for Red Light District and Coffee Shops

Amsterdam is launching a new campaign aimed at curbing tourism-induced "nuisance and overcrowding" and building a more responsible visitor economy by 2035. The campaign's new rules will impact some of the top tourist attractions: the Red Light District, river cruises, pub crawls and coffee shops. The city seeks to shine the spotlight on its cultural wealth, like historic canals and museums, and is actively discouraging visitors planning to "go wild" not to come. The new rules will be implemented in mid-May, and the overarching rebranding of Amsterdam's visitor economy will take place over the next 12 years by 2035.