"Controversial Pro-Israel Ads Target Young Gamers in Graphic Campaign"

1 min read
Source: Reuters
"Controversial Pro-Israel Ads Target Young Gamers in Graphic Campaign"
Photo: Reuters
TL;DR Summary

Pro-Israel video ads featuring graphic content, including footage of rocket attacks and masked gunmen, have been appearing in children's video games across Europe. The ads, which were shown to at least six children, including a 6-year-old boy in London, have caused distress and prompted parents to delete the games. Rovio, the developer of Angry Birds, confirmed that the ads were shown in error and are now being manually blocked. The Israeli Ministry of Foreign Affairs confirmed that the video was a government-promoted ad but claimed to have no knowledge of how it ended up in various games. Advertising firms listed by Rovio denied responsibility for placing the ads, and there is no evidence of a similar Palestinian digital advertising effort.

Share this article

Reading Insights

Total Reads

0

Unique Readers

1

Time Saved

4 min

vs 5 min read

Condensed

86%

856120 words

Want the full story? Read the original article

Read on Reuters