TikTok allows users in Europe to opt out of personalized content algorithm

TikTok will allow users in Europe to disable its personalized content algorithm in order to comply with the EU's Digital Services Act. Users will be able to view popular videos from their region and around the world instead of content based on their personal interests. The search feature will also show popular content in the user's region, and videos in the "Following" and "Friends" feeds will be displayed chronologically when a non-personalized view is selected. Additionally, European users between the ages of 13 and 17 will not be targeted with personalized ads based on their online activities. TikTok aims to implement these changes by the DSA's deadline of August 28th.