Russia's controversial 'real man' recruitment campaign sparks debate.

Russia's military recruitment ad is urging male citizens to serve as contract soldiers for the war in Ukraine, where up to an estimated 60,000 Russian troops have died. The ad features three burly civilian men donning Russian military gear and tells the viewer they're a "muzhik," or "real man." Russia's armed forces rely heavily on contract soldiers, many of whom are reservists who sign on for three years. The Kremlin has also attempted to shore up its troop numbers in Ukraine by enlisting the Wagner Group and through a mobilization of some 300,000 reservists.