CNN's March Primetime Ratings Drop by 61%: Nielsen

CNN's primetime ratings have dropped 61% in March, the steepest dip in viewership among the big three cable news giants, according to Nielsen data. Despite the poor ratings, CNN's CEO David Zaslav has given his support to network managers urging them to steer clear of politically oriented commentary and partisanship. CNN has struggled to replicate the same audience interest from a year ago, when Russia invaded Ukraine. The network saw more modest declines in total day viewership as well as viewers in the 25-54 demo.