Refreshing Summer Drinks: From Rooh Afza to Sweet Yogurt, Quench Your Thirst with South Asian Delights

1 min read
Source: NPR
Refreshing Summer Drinks: From Rooh Afza to Sweet Yogurt, Quench Your Thirst with South Asian Delights
Photo: NPR
TL;DR Summary

Rooh Afza, a popular summer beverage in South Asia, has been enjoyed for over a century. Originally created as a medicinal preparation to beat the heat, the red syrup made from a secret recipe of herbs and fruit juices is diluted with water or milk and known for its cool and refreshing taste. It is a staple during the Muslim holy month of Ramadan and is often used in desserts. Hamdard Laboratories, the company behind Rooh Afza, continues to thrive with its star product, selling millions of bottles each year and donating a significant portion of its profits to charity. New variants and recipes incorporating Rooh Afza have been introduced to appeal to younger customers.

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