The Rise of Flip Phones: Gen Z's Response to Samsung's Z Flip 5

Samsung is targeting Gen Z consumers with its latest flip phone, the Samsung Galaxy Z Flip 5. The phone features a larger cover screen and a new hinge that allows it to sit fully flat when open and close completely with no gap. Samsung is leveraging the popularity of Sydney Sweeney, star of the HBO show Euphoria, to appeal to teen girls globally. While flip phones fell out of favor with the rise of smartphones, the vintage clamshell design has the potential to pique the interest of Gen Z users. The Z Flip 5 offers a nostalgic look with cutting-edge features, but its $999 price tag may be a roadblock to widespread adoption.