The Impact of Google's Antitrust Trial on Search Habits and the Future of Search Engines

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Source: ABC News
The Impact of Google's Antitrust Trial on Search Habits and the Future of Search Engines
Photo: ABC News
TL;DR Summary

The ongoing antitrust trial against Google could lead to significant changes in the search engine industry if the government regulators succeed. If the judge rules that Google has been running an illegal monopoly in search, it could open up new opportunities for startups and third-party competitors, creating higher quality online services. One possible remedy could be requiring smartphones and web browsers to display a range of search engine options during setup. However, even if Google's rivals can pay to be the default search engine, Microsoft's CEO has indicated that they would seize the opportunity. A blanket ban on default search agreements could have unintended consequences, such as raising prices on popular products. The trial's outcome could also impact default settings across the technology industry, potentially affecting Apple and the iPhone.

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