Streaming Becomes the Most-Watched TV Platform, Surpassing Cable and Broadcast for the First Time
TL;DR Summary
For the first time, streaming viewership in the U.S. has surpassed cable and broadcast TV combined, accounting for 44.8% of all TV watching in May, driven by platforms like YouTube, PlutoTV, Roku Channel, and Tubi, with Netflix leading the way. This shift reflects a significant decline in traditional TV consumption and highlights the growing dominance of streaming services, especially during the summer months.
- Streaming Viewership Surpassed Cable and Broadcast Combined for the First Time Ever in May, Nielsen Finds Variety
- It’s Official: Streaming Is Now the King of TV The New York Times
- Streaming surpasses combined broadcast and cable viewing for first time ever CNBC
- Streaming overtakes cable and broadcast as the most-watched form of TV NBC News
- Streaming Reaches Historic TV Milestone, Eclipses Combined Broadcast and Cable Viewing For First Time Nielsen
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