Spotify Introduces Messaging Feature to Enhance User Engagement
TL;DR Summary
Spotify is rolling out a new messaging feature for both free and premium users on mobile devices in select markets, aiming to increase user engagement and market share amid competition from Apple Music, Amazon Music, and YouTube. The feature allows users to chat and share music with those they've interacted with on Spotify, reviving a previously discontinued feature to capitalize on recent subscriber growth and expand its content offerings.
- Spotify announces messaging feature for free, premium users Reuters
- Introducing Messages, A New Way To Share What You Love on Spotify with Friends and Family Spotify — For the Record
- Spotify Launches In-App Messaging, Hoping New DM Feature Will Boost Listening and ‘Drive Hype’ Variety
- Spotify is adding DMs The Verge
- Apple Music Transfer Tool for Switching From Spotify Now Available in US and 8 Other Countries MacRumors
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