Samsung's Latest Flip Phone Launch Targets Gen Z and Global Market Success

Samsung is targeting Gen Z consumers with its latest flip phone, the Samsung Galaxy Z Flip 5. The company is leveraging the popularity of Sydney Sweeney, star of HBO's Euphoria, to appeal to young women globally. The Z Flip 5 features a larger cover screen and a new hinge that allows it to sit fully flat when open. While flip phones fell out of favor with the rise of smartphones, the vintage clamshell design has the potential to pique the interest of Gen Z users. Samsung's marketing campaign heavily features women and female influencers, aiming to attract more female users. However, the Z Flip 5's price, starting at $999, may pose a challenge in winning over young consumers.