NVIDIA’s memory-price bumps trail AMD’s as both push higher GPU costs via partners

Both NVIDIA and AMD informed AIC partners of increased memory-package prices for GDDR6/7. NVIDIA’s rise reportedly lags AMD’s, and while both companies pledged to absorb memory costs to keep GPUs affordable and MSRP unchanged, the higher memory costs are expected to be passed to consumers through board partners, potentially lifting GPU prices (RTX 50-series and RX 9000-series) as AMD focuses more on higher-end RX 9070 XT shipments.