Nintendo Launches 'My Mario' Line of Kid-Friendly Products and Apps

TL;DR Summary
Nintendo is launching a new 'My Mario' range targeting toddlers, featuring toys, clothing, and a stop motion Mario series, including wooden block sets that double as amiibo figures, with the larger set costing around £100. The products will be available in Japan from August 26 and worldwide from 2026.
- Nintendo's new toddler range includes cute wooden Mario blocks that double as amiibo, but the best set'll cost you £100 Eurogamer
- Nintendo Announces Mario Claymation Show, As Part of New Kid-Themed My Mario Product Line Push IGN
- Nintendo’s new Hello, Mario! mobile app lets kids play with Mario’s face The Verge
- Nintendo announces "My Mario" series of products, including Switch app Nintendo Everything
- MY MARIO, a new Mario product line, show, amiibo, app, and game aimed at young children, launches this month Nintendo Wire
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