Elon Musk's Unapologetic Response to Fleeing Advertisers

Elon Musk responded defiantly to advertisers who pulled their money from X (formerly Twitter) following backlash over his endorsement of an antisemitic tweet and reports of increased hate speech on the platform. During an on-stage interview at the New York Times' DealBook Summit, Musk told advertisers to "go fuck yourself" and stated that their exodus could kill the company. Major companies such as Apple, IBM, and Coca-Cola have removed paid advertisements from X, potentially resulting in up to $75 million in revenue losses. Musk's controversial decisions and combative remarks have concerned advertisers, who have long been the core of the platform's business.