Apple's Strategic Push: AI Integration Across Products and iOS 18 Focus

Apple has recently posted job listings indicating its plans to incorporate generative AI into multiple products. The company is seeking candidates for roles related to generative AI in various departments, including the App Store platform, Apple Retail, Siri Information Intelligence, and more. Apple aims to invest over $1 billion per year in generative AI-based products and features, with a focus on large language models (LLMs) to enhance Siri, Messages, Xcode, Apple Music, Pages, and Keynote. While Apple's rivals have already deployed AI-powered features, Apple is now getting serious about integrating generative AI into its offerings.