Amazon Introduces Lens Live, an AI Shopping Tool for Real-World Use

Amazon has launched Lens Live, an AI-powered real-time visual search tool that enhances its existing Amazon Lens feature, allowing users to discover products by pointing their phone at objects in the real world. The tool integrates with Amazon's AI shopping assistant Rufus for product insights and is initially available on iOS for U.S. shoppers, aiming to improve in-store comparison shopping and product discovery.