Fortune Global Forum 2025: Unlocking Greatness in Riyadh

Tom Brady shared insights on achieving greatness with 200 CEOs at the Fortune Global Forum, emphasizing the importance of deliberate practice—a method of continually pushing beyond current limits with focused effort and feedback. Brady's journey from a backup high school quarterback to the NFL's greatest quarterback exemplifies this approach, highlighting the role of persistence, mentorship, and leadership. He encouraged CEOs to embrace discomfort and push their teams to excel, underscoring that growth comes from challenging oneself and others.