"Unveiling the Magic: Macy's Thanksgiving Day Parade 2023 Balloon Spectacular"

The 97th annual Macy's Thanksgiving Day Parade in New York City will feature 25 balloons, 31 floats, and 18 performers including Jon Batiste and Cher. The parade starts at 8:30 a.m. ET and ends at noon. Spectators can watch along the 2.5-mile route, with certain areas closed to public viewing. The parade can also be watched on NBC or streamed on Peacock. New additions this year include seven character balloons and four floats. Security is heightened, but no credible threats have been made.