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Tim Cook on Apple's $200M F1 Movie Gamble and TV+ Strategy

1 min read
Source: Motorsport.com
Tim Cook on Apple's $200M F1 Movie Gamble and TV+ Strategy
Photo: Motorsport.com
TL;DR Summary

Apple CEO Tim Cook believes investing $200 million in the F1 movie starring Brad Pitt is justified as it marks a significant step in Apple's expansion into original films, emphasizing innovation and storytelling without aiming to boost iPhone sales, and leveraging new camera technology developed for the film.

Topics:top-news#apple#brad-pitt#entertainment#f1-movie#original-films#tim-cook
Share this article
  1. Apple’s $200M gamble: Why Tim Cook believes “F1” movie is worth it  Motorsport.com
  2. 'F1' and Apple's Movie Strategy: Inside Tim Cook, Lewis Hamilton's Big Bet  Variety
  3. Apple CEO Cook gives more detail on Apple TV+ strategy: report (AAPL:NASDAQ)  Seeking Alpha
  4. Apple TV+ is about art more than iPhone sales says Tim Cook  AppleInsider
  5. Tim Cook explains why Apple TV+ exists  9to5Mac

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