Drake Accuses UMG of Boosting Kendrick Lamar in Corporate Feud

TL;DR Summary
Drake has filed a legal petition accusing Universal Music Group (UMG) of manipulating streaming services to favor Kendrick Lamar's diss track "Not Like Us" over his own music. The filing claims UMG used bots and pay-to-play schemes to inflate Lamar's song popularity, while suppressing Drake's work, and even fired employees loyal to Drake. UMG denies these allegations, asserting ethical marketing practices. The case highlights ongoing tensions between the artists and raises concerns about industry manipulation.
- Drake escalates Kendrick beef and accuses record label of firing allies while boosting his rival The Independent
- Drake Accuses UMG & Spotify of Scheme to ‘Artificially Inflate’ Kendrick Lamar’s ‘Not Like Us’ Billboard
- Drake's Company Accuses UMG of Alleged 'Schemes' to 'Artificially Inflate' Kendrick Lamar's 'Not Like Us' PEOPLE
- Drake alleges Universal falsely inflated popularity of Kendrick Lamar diss track ‘Not Like Us’ The Associated Press
- Drake vs. Kendrick Lamar Turns From Rap ‘Beef’ Into Corporate Feud The Wall Street Journal
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