UFC Secures $7.7 Billion Streaming Deal with Paramount

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Source: Forbes
UFC Secures $7.7 Billion Streaming Deal with Paramount
Photo: Forbes
TL;DR Summary

UFC has secured a $7.7 billion, seven-year streaming deal with Paramount+ and CBS, marking a significant shift away from pay-per-view events, with the new partnership expected to boost UFC's media revenue and platform engagement, while also hinting at potential political and promotional opportunities.

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