"Twitter CEO Faces Backlash as Musk's Controversial Tweet Sparks Advertiser Exodus"

X CEO Linda Yaccarino is facing the challenge of restoring trust with big advertisers after her boss, Elon Musk, publicly criticized those who suspended advertising from the platform. Musk, speaking at the New York Times' DealBook Summit, accused advertisers of "blackmail" and used profanity to express his frustration. Yaccarino, who had previously questioned Musk about brand safety, tried to explain his perspective on free speech and thanked remaining advertisers for their support. However, major advertisers such as Disney, NBCU, Apple, and others have frozen spending on X, making it difficult to mend fences in the short term. Musk apologized for a controversial post but doubled down on his refusal to bow to large advertisers, claiming they are stifling free speech.