Taco Bell Triumphs in 'Taco Tuesday' Trademark Battle

Taco John's, a fast-food chain based in Wyoming, has relinquished its legal claim to the phrase "Taco Tuesday" following a challenge from Taco Bell. Taco John's had held the rights to the phrase in all states except New Jersey, where the restaurant Gregory's still holds the honor. Taco Bell filed petitions to nullify those exclusive rights, arguing that "Taco Tuesday" should be available for everyone. Taco John's decided to abandon its trademark, citing the high cost of legal fees, and instead announced a charitable donation of $40,000 to the nonprofit Children of Restaurant Employees. The company also challenged Taco Bell and others to make similar donations. Fans praised Taco John's for its classy response, and the company will continue to offer its "Taco Tuesday" special.