Southwest Airlines Introduces $35 Checked Bag Fee

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Source: Barron's
Southwest Airlines Introduces $35 Checked Bag Fee
Photo: Barron's
TL;DR Summary

Southwest Airlines is ending its 'bags fly free' policy after 54 years, introducing a $35 fee for the first checked bag and $45 for the second, effective Wednesday, unless passengers have premium fares, credit cards, or elite status. Tickets booked or changed on Tuesday still include two free bags. The change aims to boost revenue and credit card uptake, with the airline's stock reacting positively. Competitors see this as an opportunity to attract customers.

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