Southwest Airlines Explores New Routes and Service Enhancements

TL;DR Summary
Southwest Airlines is considering expanding its offerings to include airport lounges, premium seating, and long-haul international flights, marking a significant shift from its traditional low-cost, no-frills business model to better compete with major airlines and meet evolving customer demands.
Topics:top-news#airline-business-model#business#international-expansion#long-haul-flights#premium-services#southwest-airlines
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- Southwest’s CEO says he picks up trash and serves snacks when flying and shares advice from the airline’s legendary cofounder Yahoo
- Southwest Airlines' CEO Doubles Down on Checked Bag, Seating Changes Men's Journal
- Could Lounges Be Southwest’s Next Big Move to Woo Premium Flyers? Business Traveler USA
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