Nike Shares Drop Despite Revenue Surge Amid China Sales and Tariff Challenges
TL;DR Summary
Nike reported better-than-expected Q2 earnings despite a 17% decline in China sales and ongoing challenges like rising tariffs and increased promotional spending. While revenue increased slightly and some regions showed growth, overall profits declined, and the stock fell over 5% after the report. Analysts see signs of a potential recovery as Nike works to reduce reliance on China and improve margins, with some optimistic about the company's long-term prospects.
- Nike Beats Q2 Views, But These Factors Drag Shares Lower Investor's Business Daily
- Nike shares fall 10% as China sales plunge, tariffs hit profits CNBC
- Nike’s Struggles Continue, but Turnaround Plan May Be Working The New York Times
- Nike fails to contain margin bleed amid tariffs, turnaround, as shares fall Reuters
- Nike (NKE) Surprises Wall Street With Jump in Quarterly Revenue Bloomberg.com
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