Netflix's Global Crackdown on Password Sharing Boosts Stock Value

Netflix is expanding its initiative to crack down on rampant account sharing, estimating that more than 100 million households worldwide have been sharing their Netflix accounts. The company uses Internet Protocol addresses, device IDs and account activity to determine whether a device is part of the same Netflix household or not. Netflix stock rose 1.1% to 359.85 as investors reacted to the news. The crackdown on password-sharing along with its ad-supported service tier should boost the company's cash generation, according to analysts.