LeBron's SpringHill and Fulwell 73 Announce $40M Merger for Media Expansion

LeBron James' SpringHill Company and UK-based Fulwell 73 have merged, raising $40 million from investors like Nike and Epic Games. The merger aims to strengthen their position in the content market, with SpringHill CEO Maverick Carter and Fulwell's Leo Pearlman serving as joint CEOs. The new venture, yet to be named, will leverage both companies' strengths in producing popular content such as "The Kardashians" and "Space Jam: A New Legacy." The merger is expected to enhance branding and direct-to-consumer opportunities for Fulwell's projects.