"Elon Musk's 'X' Faces $75 Million Revenue Loss Amidst Advertiser Exodus"

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Source: Daily Mail
"Elon Musk's 'X' Faces $75 Million Revenue Loss Amidst Advertiser Exodus"
Photo: Daily Mail
TL;DR Summary

Internal documents obtained by The New York Times reveal that Elon Musk's social media company X could face a loss of up to $75 million in ad revenue due to companies pulling their advertisements following Musk's endorsement of an antisemitic conspiracy theory. More than 100 brands have fully paused their ads, while others are listed as at risk. The $75 million figure represents the total ad revenue that X employees fear the company could lose through the end of the year if advertisers do not return. Musk's company, which he bought for $44 billion, has seen its value plummet to $19 billion.

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