Amazon Prime Day Sales Drop 41% in First Day but Still Show Strong Online Performance

Amazon's expanded four-day Prime Day sales event experienced a 41% drop in sales on the first day compared to last year, as consumers engaged in more cautious 'treasure hunting' rather than immediate purchasing, focusing on lower-cost items. Despite the decline, overall online spending across all retailers increased, and the event's extended duration may boost total sales in the coming days. The shift reflects broader economic uncertainties and changing consumer habits.