"Summer Game Fest Charges $250K for 1-Minute Trailers"

TL;DR Summary
A report reveals that showcasing a 1-minute trailer at Summer Game Fest costs $250,000, with prices increasing for longer trailers. The event, which has gained prominence after the decline of E3, offers significant exposure but is financially challenging for indie developers. The high costs also include social media promotion and are similar to those at The Game Awards.
Topics:technology#event-costs#geoff-keighley#indie-developers#summer-game-fest#video-game-trailers#video-games
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