YouTube Introduces Mandatory AI-Generated Content Labeling for Creators

YouTube introduces a new self-labeling tool for creators to disclose AI-generated or synthetic content in their videos, requiring honesty about altered or synthetic material that appears realistic. The feature aims to distinguish between altered and realistic content, such as deepfake voices or manipulated footage of real events, while exempting clearly unrealistic content like beauty filters and animation. The platform's AI-generated content policy includes stricter rules for music labels and artists, with plans to add AI disclosures to videos and review privacy requests for individuals being deepfaked.