Yahoo Acquires AI-Powered News Startup Artifact from Instagram Co-Founders

Yahoo is acquiring Artifact, an AI-powered news app from Instagram’s co-founders, which will no longer operate as a standalone app but will integrate its personalization technology across Yahoo, including the Yahoo News app. The financial terms of the deal were not disclosed, and the co-founders will work with Yahoo in an advisory capacity during the transition. Artifact's technology surfaces personalized news content and includes AI tools to summarize news and rewrite clickbait headlines. Yahoo sees this acquisition as an opportunity to enhance user experiences and connect people with tailored content.