Asus may retire from smartphones, signaling an end to its Android era

Asus reportedly will stop adding new mobile phone models, effectively exiting the Android market and ending the Zenfone and ROG Phone lines, with chairman Jonney Shih noting a period of “indefinite observation” but not fully ruling out a return; the company has released few flagship phones in recent years, and its latest Zenfone 12 Ultra and ROG Phone 9 FE were not launched in the US, while Asus says it will continue to support existing mobile users.