The Price of a Free 55-Inch TV: Nonstop Ads and Less Privacy.

Telly, a startup company, is offering free 55-inch televisions to customers who agree to stream non-stop information and advertising on a second screen attached to the bottom of the TV. The ads are based on the household's personal data, which is collected through a survey users fill out on preferences and lifestyle choices. Telly is relying on a second source of revenue on top of ads: data. The company's privacy policy includes anonymized collected data such as contact information, cultural or social identifiers, IP address, gender, and political opinions. Telly argues that smart TVs are already collecting data with less transparency and no free television.