"The 2023 App Store: Top Downloads and Popular iPhone Apps Revealed"

The top 10 most downloaded free iPhone apps in the US in 2023 include Temu, a discounted shopping app with over 100 million active users; CapCut, a video editing app owned by ByteDance; Max (formerly HBO Max), a streaming service that offers popular TV shows and movies; Threads, an Instagram app that aims to provide a "sanely-run" Twitter-like experience; TikTok, a short-form video app that faced scrutiny from governments worldwide; Instagram, a popular social media app that introduced new features; Google, the dominant search engine with AI-powered capabilities; YouTube, the leading video streaming service that banned ad blockers; WhatsApp Messenger, a messaging app with enhanced features; and Gmail, a widely used email client with AI-powered tools.