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Microsoft's Xbox Profit Margin Goals Drive Major Changes and Controversy

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Source: Windows Central
Microsoft's Xbox Profit Margin Goals Drive Major Changes and Controversy
Photo: Windows Central
TL;DR Summary

Microsoft CFO Amy Hood has reportedly set an aggressive target for Xbox to achieve a 30% profit margin, leading to significant strategic shifts such as price hikes, studio closures, and a focus on profitability over fan feedback, which may harm the Xbox brand and its community.

Topics:technology#amy-hood#gaming-industry#microsoft#profit-margin#technology#xbox
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  1. Report: Microsoft CFO Amy Hood has forced Xbox to deliver an insane 30% profit margin — which is why everything is crazy right now  Windows Central
  2. Microsoft Pushes Xbox Division to Hit Higher Profit Margins  Bloomberg.com
  3. Microsoft's Sky-High Profit Goals For Xbox May Be Doing More Harm Than Good - Report  GameSpot
  4. Microsoft tells Xbox unit to deliver margins above 'industry average' - report (MSFT:NASDAQ)  Seeking Alpha
  5. Microsoft's push for high Xbox profit margins behind job cuts, publishing on PlayStation, and cancellation of projects like Perfect Dark, claims report  Eurogamer

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