Microsoft's 'Xbox PC' branding emerges for Windows 11 gaming ecosystem

TL;DR Summary
Microsoft is unifying the backend systems of the Xbox console and PC stores, causing some confusion and clutter in the Xbox PC app, as it begins to show older, non-PC games and backward compatible titles. This likely indicates ongoing efforts to improve Xbox PC gaming and possibly prepare for a broader integration or announcement, but it has temporarily disrupted the user experience. The full implications remain uncertain, with speculation about a future unified gaming ecosystem.
- Windows Phone and Xbox console games are showing up on the Xbox PC app for some reason Windows Central
- Xbox gamers divided over apparent rebrand GAMINGbible
- Xbox console games are suddenly showing up inside the Xbox PC app The Verge
- New Xbox PC branding pops up in game promos TweakTown
- Increasingly, it looks like 'Xbox PC' is the official branding for Microsoft's Windows 11 gaming store, apps, and services MSN
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