"Google's AI-Powered Search Evolution: Impact and SEO Takeaways"
TL;DR Summary
Google has quietly started using AI to generate "AI overviews" for some search queries, providing self-generated answers alongside regular search results. The AI-generated results are labeled as experimental and clearly show their work, but the move raises questions about the future of search engines and the potential impact on businesses that rely on search traffic. This development comes as a response to the growing influence of AI in everyday life and the success of technologies like ChatGPT and OpenAI.
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- Google is testing artificial intelligence to answer internet users’ questions Softonic EN
- The Next Evolution in Organic Search: Generative Search Engine’s are Coming. Are you ready? QueryClick
- SEO Takeaways from SGE's Partial Rollout Practical Ecommerce
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