Google Enhances Holiday Shopping with AI-Powered Lens and Maps Tools

Google has launched a new feature for Google Lens that helps users make informed purchasing decisions while shopping in physical stores. By taking a picture of an item, users can access detailed product information, customer reviews, and price comparisons. This feature, available for Android and iOS users in the US, leverages AI image recognition and requires location data to identify the store. Initially, it supports beauty products, toys, and electronics in stores like Macy's, Target, and Walmart. This tool aims to boost shopper confidence and reduce instances of leaving stores empty-handed.