Apple's iPhone 15 Series Prices Set to Soar.

Wedbush analyst Dan Ives has confirmed that the iPhone 15 range will be more expensive than current models, with multiple analysts and insiders claiming price rises of up to $200, particularly for iPhone 15 Pro and Pro Max models. Despite this, Ives remains bullish on Apple, raising his 12-month stock target to $220 from $205. The iPhone 15 cycle could be a “trophy case” moment for the company, shifting 235-240M units, after his research revealed approximately 250M iPhones have not been upgraded in over four years, creating a huge backlog of potential buyers.