Apple Watch Users Show High Loyalty and Willingness to Spend on Upgrades

A new report from Counterpoint Research shows that Apple Watch has the highest stickiness for any smartwatch brand, with almost 80% of iPhone owners who use a smartwatch using an Apple Watch. The report also reveals that 77% of respondents are planning to buy an Apple Watch as their next smartwatch, with 50% planning to purchase a new model within the next year. Additionally, 40% of Samsung smartphone users who own a smartwatch use a Samsung Galaxy Watch. The report concludes that the share of respondents willing to pay $500 or more for their next smartwatch was double the share of those who stated they spent $500 or more on their current smartwatch, suggesting rising ASPs for the segment.